SPAO

SPAO is a fast-fashion brand under the South Korean E-Land Group, established in 2012. It features a "Korean trendy" style, drawing inspiration from Korean idol culture (such as collaborations with BTS, BLACKPINK, and others to launch co-branded collections). The brand includes women's wear, men's wear, children's wear, and accessories, attracting young consumers with its rapid new product releases, affordable prices, and Korean-style designs. SPAO is widely popular in South Korea and Asian markets (China, Southeast Asia, etc.), with stores typically located in prime shopping mall locations.

Background

Faced with rapid changes in market demand and the impact of online channels, brands are under pressure from both "capital tied up due to inventory backlog" and "lost sales due to out-of-stock bestsellers." Traditional manual inventory counts are time-consuming and error-prone, failing to promptly identify issues like "actual stockouts despite system showing availability," resulting in the coexistence of "bestseller stockouts" and "slow-moving inventory accumulation." Furthermore, frequent promotional activities and seasonal exchanges increase the complexity of inventory management. Brands urgently need to improve inventory efficiency and accuracy, optimize inventory structure, and increase turnover speed through technological means.

Business Challenges

Channel Fragmentation: Online and offline inventory data are siloed. Brick-and-mortar stores lack visibility into e-commerce warehouse stock, and vice versa. Staff must manually check inventory for "in-store pickup/transfer" requests (time-consuming and error-prone), leading to lost conversions.

Inefficient Turnover: Manual inventory counts prevent real-time monitoring of stock levels. Slow-moving items have extended clearance cycles, consuming warehouse space and increasing costs.

Inefficient Service: Inaccurate inventory information hinders staff's ability to guarantee immediate availability. This results in excessive customer wait times or abandoned purchases, along with lost upselling opportunities.

Solution

One-Item-One-Code Omni-Channel Binding
Each product's RFID tag is linked to a unique code, integrating e-commerce warehouse and offline store inventory data within the ERP system. Customers can select "Pick up at nearby store" or "Ship from nearby store" when placing online orders.

Dynamic Inventory Monitoring
Real-time data collection via RFID solutions across the entire supply chain, including factories, warehouses, and stores, allows for instant updates to inventory data during receiving, shipping, and stocktaking processes. This helps stores quickly identify slow-moving or out-of-stock items.

Rapid Store Replenishment
Regional warehouses share inventory data with stores. When a store submits an order, the RFID system prioritizes matching inventory from other stores within the same region, significantly reducing response time.

Impact&Results

Full-chain visibility for end-to-end traceability
Improved inventory management efficiency and accuracy

Reduced labor costs
Increased inventory turnover rate and sales growth

Real-time RFID-collected product data
Enables precise marketing and optimized merchandising

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

Details

Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

Details

Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details