Underwear

Online growth reshapes lingerie competition, but offline stores remain vital for experience and brand-building.

Business Challenges
Solutions
Value Delivered
Customer Cases
Service system

Business Challenges

Massive SKUs complicate inventory management.

Manual processes create inefficiencies and errors.

Manual processes hinder efficiency.

Stores need refined management.

Massive SKUs complicate inventory management.

Lingerie's diverse styles, sizes, and colors create a vast SKU count, making manual tracking error-prone. This often leads to overstock or shortages, driving up costs.

Manual processes create inefficiencies and errors.

Data flow relies on manual entry and cross-system transfers, slowing operations and causing mistakes. For example, disconnects between stores and warehouses delay restocking, missing sales opportunities.

Manual processes hinder efficiency.

Tasks like receiving, shipping, and inventory checks lack automation. Manual records are error-prone and slow, delaying data updates and distorting stock insights—hurting procurement and sales decisions.

Stores need refined management.

Lingerie shoppers demand high-touch fitting experiences, but stores lack data-driven selection and display strategies, failing to meet personalized needs and hurting repeat purchases.

Solutions

Unique Product Identity & Traceability

Link RFID tags to product data for accuracy and traceability.

End-to-End Data Infrastructure

Deploy RFID devices across production, warehousing, and retail for seamless coverage.

Smart Data Integration

Develop RFID systems for tag, warehouse, and store management, integrated with existing platforms.

Value Delivered

Operational Efficiency

Factory:Data-driven workflows reduce stockouts and overstock.

Warehouse:Streamline inventory checks and reduce manual work.

Store: Faster operations save time and labor.

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Innovative Models

Omnichannel:Unify online and offline sales.

Supply Chain:Agile response to market changes.

D2C:Build trust through product traceability.

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Data-Driven Insights

Consumer Behavior: Analyze RFID data for preferences.

AI Decisions:Enhance precision in planning.

Trend Leadership:Innovate for unique customer experiences.

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Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

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Sportswear

FILA

FILA is an Italian sports fashion brand with a century-long history, founded in 1911 and acquired by ANTA Group in 2007. With "Elegant Sport" as its core, the brand integrates athletic functionality with fashionable design, focusing on mid-to-high-end sports such as tennis, golf, and skiing. Through retro-trend strategies (such as the FILA Heritage collection) and celebrity endorsements (such as Gao Yuanyuan and Cai Xukun), FILA has successfully rejuvenated its brand image, becoming one of the fastest-growing brands under ANTA Group, with distribution in high-end department stores and trendy boutique shops.

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Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

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