Sportswear

Massive SKUs Increasingly Complex Inventory Management

The challenge of managing massive SKUs has become a core pain point. To meet diverse market demands, brands continuously expand product categories, leading to a surge in inventory complexity. Excess stock ties up capital, while stockouts result in missed sales opportunities. Traditional management methods struggle to balance accuracy and efficiency.

Information Gaps Manual Operations Reduce Efficiency

Reliance on manual operations due to information gaps severely limits operational effectiveness. From production to warehousing and retail, supply chain processes still depend on manual barcode scanning or data entry via spreadsheets, which is time-consuming, labor-intensive, and prone to errors, slowing down supply chain responsiveness.

Data Lag Lack of End-to-End Data Collaboration

The absence of data synergy hinders decision-making. Siloed data across brand systems is common, making it difficult to synchronize sales, inventory, and production data in real time. Without integrated end-to-end data, brands cannot accurately forecast demand or optimize resource allocation.

Counterfeiting Eroding Brand Trust

Counterfeiting undermines brand credibility. Fake products flood online channels, harming consumer rights and damaging brand reputation and market competitiveness. Counterfeits not only hurt sales of genuine products but also erode long-established customer loyalty.