Nike

Nike is the world's largest multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of athletic footwear, apparel, equipment, and accessories. Headquartered in Oregon, USA, the brand is symbolized by "Just Do It," and focuses on the research and development of high-performance sports equipment.

Background

As Nike expands its global store footprint and deepens its Direct-to-Consumer (DTC) strategy, it needs to improve multi-channel inventory transparency and consumer experience, addressing issues such as fragmented online and offline inventory data and low store fulfillment efficiency.

Business Challenges

1. Complex global supply chains and lagging inventory data result in concurrent stockouts and overstocking.
2. Insufficient order picking efficiency during peak periods in stores negatively impacts the customer experience.
3. Online orders fulfilled offline require rapid response, but traditional barcode scanning is inefficient.

Solution

End-to-End Visibility
Nike implemented RFID tag management from warehouse to store, enabling end-to-end visibility of products from warehousing to sales.

Optimized Receiving and Shipping
RFID equipment and handheld devices were deployed in warehouses and stores to optimize the speed of receiving and shipping processes.

Multi-System Integration
Integrated with Nike China's enterprise management systems (e.g., ERP) to synchronize data to the online platform in real-time.

Impact&Results

Improved Warehouse Inventory Efficiency
Reduced Labor Costs

Warehouse Inventory Accuracy Increased to 99.9%
Reduced Stockout Rate

Improved In-Store Receiving Efficiency
Faster Processing of Online Orders Fulfilled Offline

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

Details

Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

Details

Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details