Lululemon

Lululemon is a Canadian premium athletic apparel company specializing in yoga-inspired clothing. Founded in 1998, the brand disrupted the traditional sportswear industry with its focus on "functional fashion." Its core products include yoga pants, sports bras, and running gear, and it emphasizes a community-based marketing approach centered on a healthy lifestyle. Lululemon's high price point and strong customer loyalty have made it the second-largest sportswear brand in North America. The company is transitioning into a comprehensive athletic group through the expansion of its men's apparel and footwear categories, and its market capitalization has, at times, surpassed Adidas.

Background

lululemon is rapidly expanding in the Chinese market and needs to improve store operational efficiency and consumer engagement, while also addressing the demand for a responsive supply chain to optimize merchandise flow.

Business Challenges

1. Rapid expansion leads to significant pressure on store inventory management, resulting in low shipping and receiving efficiency.
2. Difficulty accurately capturing purchase conversion rate data after customer try-ons.
3. Real-time feedback of terminal sales data is required for a quick-response supply chain, but traditional manual inventory counting is time-consuming and labor-intensive.

Solution

RFID-Enabled Efficient Shipping and Receiving
Utilize RFID equipment for automated bulk reading during inbound and outbound operations.

RFID Store Inventory
Achieve rapid inventory counts using RFID handheld readers and tablets, replacing traditional manual checks for time and labor savings.

RFID System Integration
Integrate with lululemon China's enterprise management systems (e.g., ERP) to synchronize data in real-time to online platforms, enhancing transparency in merchandise management.

Impact&Results

Achieve 100% item-level traceability.
Improve inventory accuracy to over 99.9%.

Process over 600 cases per hour with RFID tunnel readers.
Increase inventory turnover rate.

Real-time RFID product data collection.
Enables precise marketing and optimized shelf placement.

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry, Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

Details

Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

Details

Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details