FILA

FILA is an Italian sports fashion brand with a century-long history, founded in 1911 and acquired by ANTA Group in 2007. With "Elegant Sport" as its core, the brand integrates athletic functionality with fashionable design, focusing on mid-to-high-end sports such as tennis, golf, and skiing. Through retro-trend strategies (such as the FILA Heritage collection) and celebrity endorsements (such as Gao Yuanyuan and Cai Xukun), FILA has successfully rejuvenated its brand image, becoming one of the fastest-growing brands under ANTA Group, with distribution in high-end department stores and trendy boutique shops.

Background

As Fila collaborates with multiple well-known IPs, its stores face challenges such as "popular styles selling out quickly after arriving, but inter-store transfers being delayed" and "store staff relying on experience when customers inquire about inventory, impacting conversion rates." Therefore, RFID technology is needed to enhance precise product control and improve the customer experience.

Business Challenges

1. Co-branded/Limited edition SKUs have short lifecycles, and opaque inventory distribution leads to both stockouts of popular items and overstocking of slow-moving items.
2. Low efficiency in inter-store transfers and delayed information often cause missed sales opportunities for popular items needing replenishment across stores.
3. When customers inquire in-store about the availability of a specific size, manual searches by staff can cause waiting anxiety and potential customer churn.

Solution

Unique Anti-Counterfeiting Labels for Products
Each product is embedded with an RFID tag containing information such as production batch, origin, TID, and EPC, enabling precise item-level management and enhancing consumer trust.

Minute-Level Inter-Store Transfers
Stores can initiate transfer requests with a single click via the RFID system. The system automatically matches the nearest warehouse or store based on real-time inventory in other stores (accurate to individual sizes). Transfer instructions are pushed to the originating store within one hour, and the transfer between stores is completed within 24 hours.

Enhanced Customer Experience
Sales associates, even without extensive experience, can quickly locate customer-specified products using RFID handheld devices. The RFID system enables rapid querying of store inventory data, improving the customer experience.

Impact&Results

Achieve 100% item-level traceability.
Improve inventory accuracy to over 99.9%.

RFID tunnel readers receive over 600 cases per hour.
Increase inventory turnover rate.

Real-time RFID product data enables:
Precise marketing and optimized merchandising.

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

Details

Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

Details

Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details