DIKENI

Amid rapidly shifting market demands and the impact of online sales channels, the brand faces dual challenges of "inventory overstock tying up capital" and "stockouts of bestsellers hurting sales." Traditional manual stocktaking is time-consuming and prone to errors, failing to detect discrepancies where systems show available stock but physical items are missing. This results in simultaneous "bestseller shortages and slow-moving item accumulation." Frequent promotions and seasonal product rotations further complicate inventory management, driving the need for technological solutions to enhance counting efficiency, improve accuracy, optimize stock structure, and accelerate turnover.

Channel Silos: Online and offline inventory data are disconnected—stores cannot view e-commerce warehouse stock, and online platforms lack visibility into store inventory. When customers ask about "in-store pickup or transfers," staff must manually check data (time-consuming and error-prone), leading to lost conversions.

Inefficient Turnover: Manual stock counts cannot monitor inventory in real time. Slow-moving items require lengthy clearance cycles, occupying storage space and increasing costs.

Service Inefficiency: Inaccurate stock information prevents staff from guaranteeing "immediate availability," resulting in long wait times or abandoned purchases, along with lost cross-selling opportunities.