Helly Hansen

Helly Hansen is a Norwegian professional outdoor apparel brand founded in 1877. Originating with sailing and skiing gear, it is currently owned by a Canadian private equity fund. The brand is known for its "functional technical fabrics," primarily focusing on shell jackets, ski wear, and sailing apparel. Core technologies include H2Flow™ (temperature regulation system) and LIFA® (quick-dry, waterproof fabric). Helly Hansen operates in both the professional outdoor and fashion sectors, collaborating with brands like Supreme and Stone Island, and has become a representative of minimalist Nordic outdoor style.

Background

With the recovery of offline channels, HH's annual order volume increased. However, high error rates in manual warehouse sorting and high rates of delayed shipments are impacting store sales cycles. The traditional "manual + barcode" model cannot meet the requirement of "same-day order, same-day dispatch," necessitating the use of RFID to improve warehousing and distribution efficiency.

Business Challenges

1. Densely stacked products require manual searching for scanning, resulting in lengthy picking times per carton.
2. Delays in synchronizing product information across multiple warehouses lead to incorrect or incomplete shipments.
3. Urgent store orders (e.g., expedited VIP customer requests) cannot be prioritized, resulting in response times exceeding 12 hours.

Solution

Bulk Reading for Large Shipments
Deploying RFID tunnel readers at warehouse receiving and shipping points enables automatic bulk reading of entire cartons as they pass through (processing over 600 cartons per hour, improving efficiency by approximately 3x). The system automatically verifies the match between orders and physical goods.

Multi-Warehouse Inventory Sharing
Nationwide inventory data is synchronized in real-time to the RFID system. Urgent orders are automatically matched to the "nearest and in-stock" warehouse, and dispatch instructions are sent directly to the corresponding warehouse, supporting rapid brand expansion.

Improved Store Operations
Utilizing RFID handheld readers and RFID tablets enables rapid receiving, shipping, and inventory counting in stores, replacing traditional manual verification, improving efficiency, and increasing store satisfaction rates.

Impact&Results

Warehouse Inventory Efficiency Improvement
Reduce Labor Costs

Inventory Accuracy Increased to 99.9%
Warehouse Receiving Efficiency Improved 5-Fold

Store Shipping and Receiving Efficiency Enhanced
Single Item Retrieval Time Reduced to 1 Minute

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

Details

Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

Details

Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details