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High-net-worth consumers are highly concerned about product information such as "raw material sources," "production processes," and "quality inspections," expecting to verify a product's "high-end quality" and "eco-friendly attributes" through "traceability." Simultaneously, high-end brands need to convey "brand value" and "exclusive experiences" during the service process, as traditional anti-counterfeiting methods and customer service approaches can no longer meet their needs. Therefore, brands need to implement full-chain quality traceability from the production source to the sales terminal using RFID technology, combined with personalized services to enhance the customer experience.

1.Trust Building: The high-end market is highly competitive, with an influx of low-priced counterfeits. Customers are often skeptical about the authenticity of branded products, making it difficult to provide sufficient trust assurance.

2.Traceability Complexity: Products involve complex supply chain management, including multiple suppliers, advanced production processes, and strict quality inspection procedures. Traditional methods struggle to achieve transparent and easily accessible full-chain information.

3.Service Differentiation: High-end brands need to convey unique brand culture and exclusive experiences during service. Traditional service models rely on human memory and standardized processes, making it difficult to meet customers' demands for "personalized care" and "in-depth interaction."