Goldlion

High-net-worth consumers pay close attention to information such as "raw material origin," "manufacturing process," and "quality inspection," seeking to verify a product’s "premium quality" and "environmental attributes" through traceability. At the same time, luxury brands must convey "brand value" and an "exclusive experience" during the service process. Traditional anti-counterfeiting measures and customer service methods no longer meet these expectations. Therefore, brands need to leverage RFID technology to achieve full-chain quality traceability from production to sales, combined with personalized services to enhance the customer experience.

Trust Establishment: Intense competition in the high-end market, coupled with widespread low-cost imitations, breeds customer skepticism regarding brand authenticity, making it difficult to provide adequate trust assurance.

Traceability Complexity: Products involve intricate supply chain management, encompassing multiple suppliers, advanced manufacturing processes, and rigorous quality control procedures. Traditional methods struggle to achieve full-chain information transparency and easy access.

Service Differentiation: High-end brands need to convey a unique brand culture and exclusive experiences through their service. Traditional service models, reliant on manual memory and standardized processes, fall short of meeting customer demands for personalized attention and in-depth interaction.