LANCY

In the high-end consumer market, customers are highly sensitive to factors such as product authenticity, consistency between advertised and actual fabric composition, and whether production processes are environmentally sustainable. At the same time, high-end brand stores typically maintain relatively low inventory levels. When stockouts occur, cross-store inventory transfers rely on manual communication, which is inefficient and error-prone, often leading to the loss of high-net-worth customers. Moreover, traditional anti-counterfeiting methods are easily replicated and fail to meet the demand for uniqueness and transparency among premium customers. Therefore, brands urgently need technological solutions to address three core challenges: the "trust crisis," "inventory lag," and "inventory inaccuracy."

Trust Issues: High-end products are easily counterfeited, and low-cost imitations flood the market. Customers doubt product authenticity, and traditional anti-counterfeiting tags are easily replicated, affecting repurchase decisions.

Inventory Lag: Store inventories are scattered across multiple warehouses and locations nationwide. Manual stocktaking is time-consuming, and cross-store transfers during shortages are slow, failing to meet the timely needs of high-value customers.

Decision-Making Delays: Traditional inventory reports are not updated in real time, preventing management from making quick purchasing, transfer, or promotion decisions. This often results in overstocking or frequent stockouts.