JNBY

The core competitive advantage of designer brands lies in the scarcity of niche items. Store inventory is limited, with only 1-2 pieces per style and color, making customers highly susceptible to churn if an item is out of stock. Furthermore, niche items are often mixed with regular items during production, leading to high error rates in factory packing, which disrupts store sales schedules. In addition, traditional anti-counterfeiting methods fail to reflect the "uniqueness of limited editions," making it difficult to meet customer expectations for "unique value." Therefore, brands need to leverage technology to address three key issues: "protecting scarce items," "serving niche demands," and "conveying anti-counterfeiting value."

Easy to Miss Items During Inspection: Due to dispersed SKUs, manual inventory checks are prone to errors, and failure to replenish stock in a timely manner after stockouts leads to "nothing to sell" when customers inquire in-store.

Incorrect Packaging: When niche and standard items are mixed during packing at the factory production end, manual sorting is prone to errors, impacting the store's sales rhythm.

Fragmented Inventory: Inventory is not integrated between brick-and-mortar stores and e-commerce warehouses (showing online availability but no stock in-store), leading to fulfillment failures and significant lost conversions when customers attempt in-store pickup.