ERDOS

In the luxury market, consumers are highly sensitive to product authenticity, alignment between advertised and actual material composition, and the environmental sustainability of production processes. Meanwhile, high-end brands typically maintain limited in-store inventory. Stockouts often trigger cross-store transfers reliant on manual coordination—an inefficient and error-prone process that risks losing high-net-worth customers. Traditional anti-counterfeiting methods also fall short in meeting demands for uniqueness and transparency. Thus, ERDOS prioritized addressing three core challenges: the trust deficit, inventory latency, and stock opacity through technological innovation.

Trust Deficit: Premium products are frequently counterfeited, with low-cost imitations saturating the market. Customers question authenticity, and easily replicated traditional anti-counterfeiting tags undermine repurchase confidence.

Inventory Latency: Stock is scattered across nationwide warehouses and stores. Manual inventory checks are slow, and delayed inter-store transfers during shortages fail to meet the expectations of high-value clients.

Decision-Making Lag: Outdated inventory reports prevent management from making agile procurement, allocation, or promotion decisions, leading to recurrent overstocking or shortages.