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EIFINI

Eifini is a leading Chinese mid-to-high-end womenswear brand established in 2001, operating under Zhejiang Eifini Industrial Co., Ltd. Guided by the core philosophy of "minimalism, elegance, and confidence," the brand focuses on workplace and daily wear for urban women aged 25-40, featuring styles that blend sophisticated commuting wear with refined simplicity. With a balanced presence across department stores, shopping malls, street stores, and e-commerce platforms primarily in first- and second-tier cities, Eifini consistently ranks among the top womenswear brands in both offline stores and Tmall sales.

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Background

Amid rapidly changing market demands and the impact of online channels, the brand faces dual pressures of "inventory overstock tying up capital" and "stockouts of bestsellers affecting sales." Traditional manual inventory counting is time-consuming and error-prone, failing to detect discrepancies where "systems show available stock but physical items are missing," leading to simultaneous "bestseller shortages and slow-moving item accumulation." Furthermore, frequent promotional campaigns and seasonal product transitions increase inventory management complexity, necessitating technological solutions to enhance counting efficiency, improve inventory accuracy, optimize stock structure, and accelerate turnover rates.

Business Challenges

Channel Fragmentation: Online and offline inventory data remain disconnected—stores cannot view e-commerce warehouse stock, while online platforms lack visibility into store inventories. When customers inquire about "in-store pickup or transfers," staff must manually check data (time-consuming and error-prone), leading to lost conversions.

Inefficient Turnover: Manual stocktaking cannot monitor inventory data in real time. Slow-moving items require prolonged clearance cycles, occupying storage space and increasing costs.

Service Inefficiency: Inaccurate inventory information prevents staff from guaranteeing "immediate availability," resulting in prolonged customer wait times or abandoned purchases, along with lost cross-selling opportunities.

Solution

Omni-Channel Item-Level Tracking
Each product's RFID tag carries a unique code, integrating e-commerce warehouse and offline store inventory data within the ERP system—enabling customers to select "nearby store pickup" or "store-based delivery" during online orders.

Dynamic Inventory Monitoring
RFID solutions collect data across the entire supply chain (factories, warehouses, stores), updating inventory information in real time during receiving, shipping, and counting processes, helping stores promptly identify overstock or out-of-stock situations.

Rapid Store Replenishment
Regional warehouses and stores share inventory data. When stores submit replenishment requests, the RFID system prioritizes matching stock from nearby stores within the same region, significantly reducing response time.

Impact&Results

01

End-to-End Supply Chain Visibility
Achieved full traceability from production to sales, significantly improving inventory management efficiency and accuracy.

02

End-to-End Supply Chain Visibility
Achieved full traceability from production to sales, significantly improving inventory management efficiency and accuracy.

03

RFID-Enabled Real-Time Product Data
Supports data-driven precision marketing and display optimization.

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

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Service & Support

Based in China, Covering Key Global Fashion Hubs, Rapid Response to Customer Needs

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Industry Coverage

Focusing on the fashion industry for 25 years, we have served over 100 fashion and footwear brands, including 30% that are publicly listed companies.

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Product Advantages

Our products are used in over 50,000 factories, 500 warehouses, and 50,000 stores globally, ensuring high equipment stability.

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