EP YAYING

EP YAYING is a leading Chinese high-end fashion brand headquartered in Jiaxing, Zhejiang, under the EP YAYING Group. Guided by the core philosophy of "elegance, confidence, and Oriental aesthetics," the brand integrates traditional Chinese craftsmanship with contemporary design, specializing in sophisticated womenswear, accessories, and lifestyle products. EP YAYING emphasizes fabric innovation and precise tailoring, offering styles that range from business elegance and casual resort wear to youthful trendy collections, targeting urban elite women aged 25 to 45.

Background

High-net-worth consumers place significant importance on information such as "raw material origins," "production processes," and "quality inspections," expecting to verify products' "premium quality" and "eco-friendly attributes" through traceability. Meanwhile, luxury brands need to convey "brand value" and "exclusive experiences" during service interactions. Traditional anti-counterfeiting methods and customer service approaches no longer meet these demands. Thus, EP YAYING adopted RFID technology to achieve end-to-end quality traceability from production to point of sale, enhancing customer experience through personalized services.

Business Challenges

Building Trust: The high-end market is highly competitive, with low-cost counterfeits flooding the market. Customers often question product authenticity, making it challenging to establish sufficient trust.

Complex Traceability: Products involve intricate supply chain management, including multiple suppliers, advanced production techniques, and strict quality control processes. Traditional methods struggle to provide transparent and easily accessible full-chain information.

Service Differentiation: Luxury brands must convey unique brand culture and exclusive experiences during service. Traditional service models, reliant on manual memory and standardized procedures, fall short in delivering "personalized care" and "in-depth interaction" that customers expect.

Solution

One-Item-One-Code Quality Traceability
Each product is embedded with an RFID tag containing information such as production batch, fabric origin/weight, and quality inspection reports, enabling full-chain visibility to verify authenticity and quality assurance.

End-to-End Digitalization
During production, RFID tags are deeply integrated with the MES (Manufacturing Execution System), recording each item's processing steps, technical parameters, and inspection data in real time, ensuring "traceability for every procedure." During warehouse inbound and outbound processes, RFID tunnel readers re-verify to guarantee "consistency between products and order data."

Data-Driven Lean Management
The RFID system collects real-time product data across factories, warehouses, and stores, moving away from intuition-based decisions and improving inventory turnover efficiency.

Impact&Results

RFID tags achieve 100% product information binding
Quality traceability efficiency significantly improved

RFID Channel Machine verification increases inbound/outbound accuracy to over 99.9%
Order-product consistency errors reduced to minimal levels

Demand forecasting based on RFID data
Off-season product transfer speed enhanced

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

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Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

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Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details