ICICLE

Founded in 1997 and headquartered in Shanghai, ICICLE is a full-business-chain fashion company encompassing design, manufacturing, logistics, retail, and franchising. Rooted in the ancient Eastern philosophy of "unity of man and nature," and guided by the principles of "reverence for nature, cherishing resources, and love for humanity," ICICLE adopts "Made in Earth" as its slogan, showcasing the brand's vision of harmonious coexistence with nature.

Background

High-net-worth consumers pay close attention to information such as "raw material origin," "manufacturing process," and "quality inspection," seeking to verify a product’s "premium quality" and "environmental attributes" through traceability. At the same time, luxury brands must convey "brand value" and an "exclusive experience" during the service process. Traditional anti-counterfeiting measures and customer service methods no longer meet these expectations. Therefore, brands need to leverage RFID technology to achieve full-chain quality traceability from production to sales, combined with personalized services to enhance the customer experience.

Business Challenges

Trust Establishment: Intense competition in the high-end market, coupled with widespread low-cost imitations, breeds customer skepticism regarding brand authenticity, making it difficult to provide adequate trust assurance.

Traceability Complexity: Products involve intricate supply chain management, encompassing multiple suppliers, advanced manufacturing processes, and rigorous quality control procedures. Traditional methods struggle to achieve full-chain information transparency and easy access.

Service Differentiation: High-end brands need to convey a unique brand culture and exclusive experiences through their service. Traditional service models, reliant on manual memory and standardized processes, fall short of meeting customer demands for personalized attention and in-depth interaction.

Solution

One Item, One Code: Quality Traceability
Each product is embedded with an RFID tag, linked to production batch, fabric origin/weight, quality inspection reports, and other product identity information. This allows for viewing of complete supply chain information, verifying authentic product identity and quality assurance.

End-to-End Digital Intelligence
In the production process, RFID tags are deeply integrated with the MES (Manufacturing Execution System) to record the processing steps, process parameters, and testing data of each product in real time, ensuring that "every process is traceable." During warehouse inbound and outbound operations, RFID channel readers are used again for verification to ensure that "product and order data are consistent."

Data-Driven Lean Management
The RFID system collects real-time product data from the entire supply chain, including factories, warehouses, and stores, eliminating reliance on intuition and experience-based decision-making and improving inventory turnover efficiency.

Impact&Results

RFID tags enable 100% product information binding,
improving quality traceability efficiency.

RFID tunnel readers achieve over 99.9% accuracy for inbound and outbound verification,
reducing order-item consistency errors to the level of parts per ten thousand.

Demand forecasting based on RFID data accelerates
the allocation speed of seasonal goods.

25 Years of Industry Expertise · RFID Digital Solutions

Focused on the Fashion Industry,
Serving 100+ Fashion Apparel and Footwear Brands

Customer Cases

Sportswear

DESCENTE

Since its founding in 1935, DESCENTE has stood as a pioneer in professional sportswear, driven by the ethos of "Design That Moves." By fusing cutting-edge technology with design aesthetics, the brand delivers high-performance gear for skiing, golf, triathlon, and beyond, catering to elite athletes and discerning consumers worldwide

Details

Sportswear

SKECHERS

Founded in 1992, Skechers, headquartered in Manhattan Beach, California, USA, means "restless youth" and represents a young demographic that pursues fashion and individuality. It ranks third in global sports brand market share and is a Fortune 500 company. Entering China in 2007 as a joint venture, it boasts 35 million offline sales outlets, with over 80% operating under a joint operation model.

Details

Sportswear

KAILAS

KAILAS is a professional outdoor brand originating from China, founded in 2003. The brand name is inspired by Mount Kailash in the southern Himalayas. Specializing in mountaineering, rock climbing, skiing, and other extreme sports gear, its standout technologies include the "FUGA trail-running shoes" and "MONT hardshell jackets." KAILAS sponsors top global explorers (like Yan Dongdong) and targets the high-end professional market, becoming the first Chinese outdoor brand to win a "Global Gear Award."

Details