EP YAYING Group's pursuit of life aesthetics began in 1988 in Jiangnan, Jiaxing. Over the past 36 years, we have adhered to our founding philosophy of "using good materials to create beautiful garments, bringing elegance to women", while continuously deepening our operational ethos of "Balance • Love • Happiness". Through meaningful creative designs, masterful craftsmanship, and a fusion of Eastern and Western fashion expressions, we have delivered the unique charm of Oriental elegance to an increasing number of women

Today, EP YAYING's retail network spans 210+ cities across China, and we are steadily expanding our global presence.

As the year draws to a close, we are deeply honored to receive heartfelt letters of gratitude from our valued clients. We understand that such recognition and trust are hard-earned treasures.

This appreciation is not just an acknowledgment of our work, but also a responsibility we carry and a driving force that propels us forward. We remain committed to putting customer-first principles at the core of our brand, ensuring satisfaction through tangible actions and continuous dedication.

Moving ahead, we will strive even harder to uphold this trust, innovate with purpose, and deliver excellence—because your success is our greatest motivation.