In today's increasingly competitive fashion industry, apparel retail companies are actively seeking innovation and transformation to adapt to rapid market changes and increasingly diverse consumer demands. In Lancy's latest semi-annual report, it demonstrates the achievements of digital transformation through RFID technology. As a core driver of this change, Century lead, with its extensive experience in RFID solutions for the fashion industry, has provided crucial technological support for Lancy.

图片来源：朗姿股份有限公司2025年半年度报告全文

RFID technology, or Radio Frequency Identification, is a wireless communication technology that automatically identifies target objects and captures relevant data through radio frequency signals, without requiring mechanical or optical contact between the identification system and the specific target. Lancy utilizes the unique characteristics of RFID technology, including its non-contact nature, automatic identification, batch processing, and group-reading capabilities, applying it across multiple scenarios such as smart factories, smart warehouses, and smart stores, bringing about a series of positive transformations.

Building Authenticity Verification: Safeguarding Brand Value and Consumer Rights

The RFID chip assigns a globally unique digital identity ID to each product, making it a powerful "tool" for brand anti-counterfeiting. In Lancy's application, this technology enables verification of product authenticity based on uniqueness.

Starting from the production source, chip information is written into the system,贯穿于商品的整个生命周期. After purchasing products in stores or online, consumers can quickly read chip information through dedicated devices, instantly verifying product authenticity. This measure not only effectively combats counterfeit products, providing solid guarantee for Lancy's "authentic marketing" strategy, but also greatly enhances consumer trust in the brand, safeguarding its core value and market reputation.

Achieving Full-Link Efficiency Improvement, Building a Flexible and Agile Supply Chain

The application of RFID technology has completely transformed the inefficient operational models that traditionally relied on manual labor and barcode scanning, enabling automated data collection and processing throughout the entire chain.

Smart Factory

In the smart factory环节, every Lancy product is embedded with a RFID digital identity as it comes off the production line, with one code per item. During packaging, verification is conducted on RFID tablet computers, with the system automatically generating packing lists that clearly record detailed information of items in each box. Any missing tags or data anomalies are intercepted, preventing incorrect codes or missing items.

Smart Warehouse

In the smart warehouse环节, leveraging the batch group-reading attribute of RFID technology, products can be efficiently rechecked at RFID channel machines at speeds of up to 600 boxes per hour. Data is synchronized with the system in real-time and compared with orders instantly, avoiding errors from manual order verification.

Smart Stores

In smart stores, operations such as receiving, shipping, inventory counting, and item locating have become highly efficient. Store staff can quickly complete large-volume product inventories using RFID handheld devices. What previously required overnight work during store closures can now be accomplished in just 30 minutes, easily enabling weekly or even daily inventory counts, ensuring real-time accuracy of stock data. Furthermore, Lancy plans to utilize RFID technology in the future for applications like contactless anti-theft and self-checkout to enhance the customer shopping experience.

This full-link efficiency improvement helps Lancy gradually build a flexible and agile supply chain system that can respond more quickly to market changes.

这一全链路的效率提升，帮助朗姿逐步打造柔性、敏捷的供应链体系，能够更快响应市场变化。

This full-link efficiency improvement helps Lancy gradually build a flexible and agile supply chain system that can respond more quickly to market changes.

Promoting Omni-Channel Inventory Integration, Enabling Data-Driven Decision Making

Another key transformation brought by RFID technology is store-warehouse integration. By deploying RFID systems across all stores and warehouses, Lancy has gradually established a visualized inventory center, allowing the group to clearly grasp the specific location and quantity of each product in any warehouse or store in real-time.

This visualized inventory network provides Lancy's operational decisions with precise data support, seamlessly connecting various circulation systems including product receipt, shipment, returns, transfers, and replenishment. This accelerates turnover between stores and warehouses, among stores, and between online and offline channels, reducing stockouts and inventory backlog.

Centurylead - Professional RFID Solutions Empower Enterprise Digital Intelligence Upgrade

As Lancy's partner, Centurylead has been deeply involved in RFID applications for the fashion industry since 2014, possessing substantial industry experience and a profound understanding of the challenges faced by fashion brands in supply chain, warehousing, and retail.

It is based on this insight that Centurylead can provide listed companies like Lancy with tailored, stable, and reliable RFID implementation solutions, transforming the technical advantages of RFID into tangible operational benefits, and ultimately helping enterprises achieve the strategic goal of full-link digital intelligence.

About Centurylead: RFID Solution Expert for the Fashion Industry

Founded in 2014, Centurylead provides customers with integrated solutions encompassing software, hardware, RFID tags, and full-link digital intelligence applications. The core team boasts over 25 years of experience in fashion industry informatization and 11 years of technical application experience in RFID solutions. Currently, it has helped more than 100 fashion brands build digital intelligence applications.

Currently, with Guangzhou as its headquarters, Centurylead has established subsidiaries in Hangzhou, Beijing, Quanzhou, and Shenzhen, covering most overseas regions including North America, South America, Australia, Southeast Asia, the Middle East, and Africa, providing high-quality solutions and products for global fashion brands.