The PLATANE collaborates with Sichuang Lide to create a digital benchmark for RFID in the lingerie industry

In the field of fashion underwear in China, a brand story that perfectly integrates natural aesthetics with smart technology is being written. The PLATANE, a cutting-edge underwear brand founded in 2016, is redefining the underwear experience of urban women with its design philosophy of "fashion, simplicity, nature and refinement". Now, this brand with the mission of "returning to nature" is about to undergo a smart transformation from the inside out.

Innovative integration of natural aesthetics and intelligent technology

Since its establishment, PLATANE has always focused on the "Five Product Strategy" and "Five High Stores", organically combining natural aesthetics, lifestyle aesthetics, and fashion aesthetics, adhering to original design styles, and striving to create the most competitive leading brand of small bourgeois lifestyle underwear. PLATANE focuses on creating and launching a full category whole store model, committed to reshaping physical new retail with "product power x scene power x operation power" and leading the physical new future.

PLATANE's "Five Product Strategy" and Digital Transformation

It is precisely this brand that focuses on details and experience that has made a strategic decision in 2025 to establish a strategic partnership with the leading RFID industry enterprise, Sichuang Lide. This cooperation is not only a technological upgrade, but also a crucial step for PLATANE to move from "aesthetic leadership" to "technological leadership".

In the clothing industry, brands generally face problems such as high inventory management complexity, complex supply chain management, and opaque information throughout the entire chain. PLATANE, with its keen market insight, realizes that in order to truly achieve the promise of "five high stores" (high aesthetics, high cost-effectiveness, high experience, high service, and high efficiency), it must rely on the power of digitization. The RFID full chain solution brought by Sichuanglide is the key to solving this problem.

RFID technology solves three major pain points in the footwear industry

Inventory management complexity

Imagine a scenario where every PLATANE product has its own "digital ID card", with real-time visibility of the entire process from production packaging, warehousing and logistics to store sales. This not only means a significant increase in data transparency, but also represents an accuracy of over 99.9% in inventory management.

Supply chain transparency

By implanting RFID tags for each product, binding product identity information, and deploying RFID devices at all stages of the entire chain, we ensure that the "system inventory" is consistent with the "actual inventory" and accurately grasp the flow of goods. By combining RFID devices, the accuracy of factory packaging will be greatly improved, and warehouses can realize non opening and receiving shipments. Store staff no longer need to spend a lot of time searching for products, and can complete product inventory in just one week around the store, timely discovering unsold or out of stock status of products

Full link data visualization

For consumers, the experience improvement brought by this technological upgrade is also highly anticipated. PLATANE will collaborate with Sichuang Lide to explore more possibilities of RFID technology in the fashion retail scene, providing customers with a more intelligent, convenient, and highly interactive smart experience space, allowing customers to advance from "function selection" to "smart interaction".

Upgrading the smart retail experience on the consumer end

This collaboration is not just a simple technological overlay, but a deep integration of aesthetic genes and digital intelligence genes. Mr. Liu Jianxin, General Manager of PLATANE, stated at the project kickoff meeting that the brand will start with the RFID digitalization project and build a new ecosystem of "product intelligence, digital operation, and experiential scenario", enabling the lifestyle of the petite bourgeoisie not only to remain at the design level, but also to be implemented through technology empowerment into a perceptible, interactive, and traceable quality experience.

Century Lead General Manager Hailey said, "PLATANE's forward-looking layout will provide a replicable digital transformation sample for the lingerie industry. The value of this sample is not only reflected in efficiency improvement and data transparency, but also in its pioneering perfect combination of technology and aesthetics, pointing out a new path for sustainable development for the industry.

Looking ahead, PLATANE plans to achieve full category RFID coverage by 2025 and further explore the deep application of quality traceability and smart retail. In this era of rapid technological advancement, PLATANE has proven through its actions that true fashion is not only about the splendor of appearance, but also about the brilliance of inner wisdom. When natural aesthetics meets intelligent technology, a new story about innovation and breakthroughs is unfolding brilliantly in the Chinese lingerie industry.

About Century Lead: Expert in RFID Solutions for Clothing and Shoes

Guangzhou Lead IoT Technology Co., Ltd. (referred to as Century Lead) was established in April 2014, providing customers with integrated solutions for software, hardware, RFID tags, and full chain digital applications. The core team has over 25 years of experience in informationization in the footwear industry and 10 years of experience in the application of RFID solution technology in footwear. By 2025, they have built digital intelligent solution applications for more than 100 fashion footwear brands. Sichuanglide is headquartered in Guangzhou and has established subsidiaries in Hangzhou, Beijing, Quanzhou, and Shenzhen, covering most overseas regions such as North America, South America, Australia, Southeast Asia, the Middle East, and Africa, providing high-quality solutions and products for global fashion brands.