On March 13, the three-day 2025 China International Fashion Fair (Spring) concluded successfully at the Shanghai National Exhibition and Convention Center. This grand event not only served as a bellwether for the fashion industry but also a pivotal platform gathering global innovation forces

As a leading RFID technology solutions expert with 11 years of deep cultivation in fashion industry RFID applications, Century Lead showcased its flagship product—an enhanced end-to-end RFID solution—at the exhibition. This solution empowers apparel and footwear brands with full-chain capabilities from factories, warehouses to retail stores, drawing significant industry attention

Cutting-Edge Solutions Unveiled

Addressing Apparel-Footwear Collaboration Pain Points

At the exhibition, Century Lead focused on the digital needs of apparel and footwear brands. Through live product demos and expert explanations, visitors experienced firsthand the strengths of its RFID solutions:

01. Unique Identity Authentication
Each product is assigned a globally unique code via RFID tags, recording critical data on production, circulation, and sales. Verified through RFID devices and platforms, this ensures tamper-proof, non-replicable identification with outstanding reliability

02. Efficient Data Capture & Precision Management
As a core IoT radio-frequency identification technology, RFID excels in high-efficiency batch data collection. Applied across factories, warehouses, and stores, it significantly boosts efficiency in scenarios like packing, inventory checks, and logistics, enhancing traceability accuracy.

03. End-to-End Services for Client Success
Century Lead offers one-stop services from demand analysis,solution design,deployment, to maintenance training, lowering adoption barriers and accelerating implementation timelines for brands

On-Site Engagement: Decoding RFID’s Edge

The exhibition booth attracted crowds of global apparel and footwear brands, with attendees actively experiencing products and discussing collaboration potential for RFID integration.

Future Focus: Driving High-Quality Brand Growth

Since its founding in 2014, Century Lead has specialized in RFID solution implementation for fashion brands, enabling their digital-intelligent transformation. By combining deep industry insights with evolving enterprise needs, it continuously refines RFID solutions to fuel high-quality growth

Moving forward, Century Lead will leverage its expertise to make retail innovation more successful!