The following article is sourced from RFID World Network and authored by Chen Weixiong

Amid the global wave of digital transformation, the acceleration of retail digital upgrades has driven the maturation of RFID technology in the fashion retail sector. Guangzhou Lead IoT Technology Co., Ltd. (referred to as "Century Lead"), as one of the earliest companies in the industry to deploy RFID solutions, has leveraged its solid technical expertise and extensive industry experience to provide one-stop RFID digital-intelligent solutions for over 100 fashion brands. More than 30% of these clients are listed companies. Recently, the AIoT StarMap Research team conducted an in-depth interview with Zhang Haijun, General Manager of Lead IoT, to learn about the company's latest developments and future plans.

Century Lead was established in 2014, offering integrated solutions encompassing software, hardware, RFID tags, and full-chain digital-intelligent applications. Its core team boasts 25 years of experience in the IT sector for the apparel and footwear industry and 11 years of technical application expertise in RFID solutions for apparel and footwear.

Currently, Century Lead is headquartered in Guangzhou, with subsidiaries in Hangzhou, Beijing, Quanzhou, and Shenzhen. Its services span most overseas regions, including North America, South America, Australia, Southeast Asia, the Middle East, and Africa, providing high-quality solutions and products for global fashion brands.

Reliable Delivery, Building a Reputation for High Customer Satisfaction

With a deep understanding of the pain points in the fashion industry and extensive digital-intelligent expertise, Century Lead has served over 100 fashion brands across various categories, including sportswear, women's wear, men's wear, children's wear, footwear, fast fashion, and lingerie. Its clientele includes industry leaders such as Nike, FILA, DESCENTE, Skechers, ICICLE, JNBY, EP YAYING, PELLIOT, KAILAS, and BIEM.L.FDLKK. The company boasts a 100% project success rate and an over 80% referral rate, reflecting exceptional customer satisfaction and reputation.

Specialization through Focus. Century Lead is dedicated to RFID solutions for the fashion industry, emphasizing deep collaboration and co-creation with clients. With a customer-centric approach aimed at ensuring client success, the company continuously refines its products and solutions. This culture guarantees both practicality and forward-thinking innovation, significantly shortening the RFID technology adoption cycle.

Stable Production Capacity, Supporting Hundreds of Millions of Tags and Tens of Thousands of Locations

Century Lead excels in production capacity and system stability, with an annual output of 2 billion RFID tags. Its self-developed RFID system supports over 100 clients, processing up to 10 billion tag data transactions daily. This massive scale and long-term operational reliability enable Century Lead to serve not only listed companies but also complex scenarios across supply chain operations. To date, approximately 5,000 factories, 500 warehouses, and 50,000 retail stores worldwide utilize its products and solutions, some of which have been running stably for over eight years. This production assurance and system reliability form a solid foundation for fashion brands' digital transformation, empowering precise product lifecycle tracking, inventory management, sales forecasting, and new retail experiences.

Technological Expertise, Driving Intelligent Innovation

More importantly, Century Lead’s strong technical foundation and continuous R&D investment—supported by over 50 software copyrights and patents—fuel its intelligent innovation. Leveraging these core technologies, the company continuously refines its end-to-end RFID solutions, from factory production to warehousing, logistics, and retail, achieving automated, precise, and intelligent data collection. By integrating cutting-edge technologies such as IoT, artificial intelligence, and big data analytics, Century Lead helps apparel and footwear brands achieve high-quality growth and transition from traditional management to digital-intelligent operations.

The Future is Here: Digital Transformation as the Inevitable Path for Fashion Retail

The future has arrived, and digital transformation has become an essential path for fashion retail brands to upgrade. Century Lead will continue to deepen its "Software + Tags + Hardware + Data" integrated strategy, offering smarter solutions and more efficient service systems to help fashion brands gain a competitive edge in the global market.

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