On the afternoon of March 4, 2024, Century Lead was honored to participate in the 2024 RFID Tag Application Development Summit Forum. At the event, Mr. Zhang Haijun, General Manager of Century Lead, delivered a keynote speech titled "How RFID Technology Empowers High-Quality Growth in the Apparel and Footwear Industry."

In his speech, Mr. Zhang highlighted that RFID technology—with its advantages of automation, real-time tracking, and precise data collection—can bridge the data gap between factories, warehouses, and retail stores in the apparel and footwear sector. This integration enables digital management, ultimately driving high-quality growth for brands. Moreover, the scalable application of RFID technology in this industry sets a precedent for digital transformation methodologies across other sectors.

Mr. Zhang also shared Century Lead’s practical experience in deploying RFID solutions for apparel and footwear brands since 2015. By tailoring RFID applications to brand positioning, product categories, and seasonal characteristics, the technology has been implemented across the entire product lifecycle. This approach helps brands achieve anti-counterfeiting, traceability, cost reduction, and efficiency gains, laying a digital foundation for smart retail.

The 2024 RFID Tag Application Development Summit Forum was co-hosted by the Guangdong IoT Association and Adsale Exhibition Services Ltd. at the China Import and Export Fair Complex in Pazhou, Guangzhou. The forum focused on exploring innovative ideas and practical applications of RFID across industries, aiming to advance the IoT sector’s growth and development in China.