The China Retail Digital Innovation Conference, hosted by the China Chain Store & Franchise Association (CCFA), was held in Shanghai from March 1–3. As traditional online and offline growth models hit their ceilings, integrated omnichannel retail has emerged as the new engine for industry growth. The event brought together retail leaders like JD.com, Suning Commerce, P&G, and speakers including Yintai CEO Chen Xiaodong and Wharton Professor David Bell to explore digital transformation strategies.

As a global leader in retail IoT and digital solutions, Century not only participated in the conference but also claimed the prestigious China Retail Technology Innovation Award—dubbed the "Oscar of China’s Retail Industry." Mr. Xiao Hongyong, Century’s Marketing Director, accepted the award on stage, affirming the company’s role in pioneering retail’s tech-driven future.

Award-Winning Case: RFID Transparent Supply Chain & Smart Stores

The "Century & La Chapelle RFID Implementation" project showcased how Century’s cutting-edge RFID and digital technologies are revitalizing retail:

• Transparent Supply Chains: Real-time tracking from factory to shelf.

• Smart Stores: AI-powered inventory, checkout, and consumer analytics.

• Efficiency Gains: La Chapelle achieved 40% faster logistics and 99.9% inventory accuracy.

This project exemplifies Century’s mission: bridging technology with tangible business outcomes.

Future Vision: The "SkyEye" Platform & Beyond

In a post-award interview with Shanghai Business TV, Mr. Xiao highlighted Century’s roadmap:

1. SkyEye Platform: Integrates big data, AI analytics, and smart decision-making to optimize retail operations.

2. Smart Displays: Interactive storefronts that blend RFID-driven insights with immersive shopping.

3. Global Ambitions: Expanding as a top-tier intelligent commerce tech provider.

This accolade fuels Century’s commitment to delivering innovative, scalable solutions for retail’s digital era.

The future of retail isn’t just digital—it’s intelligent, seamless, and powered by Century.

Learn more: www.century.com