Charting the Path Forward in the Digital Era

In today's fast-changing retail landscape, businesses face increasing competitive pressures and profitability challenges. To help companies navigate digital transformation and achieve sustainable profit growth, Burgeon Technology partnered with Century Lead to host the "Digital Breakthrough: New Drivers for Profit Growth" conference in Chengdu.

The event brought together over 200 industry leaders from the apparel, footwear, and retail sectors across Sichuan and Chongqing to discuss strategies for digital transformation.

RFID Technology Enhances Product Flow Management

A conference highlight was the keynote speech "RFID: Making Product Flow Management More Efficient" delivered by Wei Hang, Partner at Century Lead. He provided in-depth analysis of RFID technology's unique advantages in optimizing product lifecycle management, improving inventory control, and enhancing customer experiences - demonstrating how digital solutions can drive operational efficiency and cost savings.

Scenario-Based Marketing: RFID in Action

To vividly demonstrate RFID applications, Century Lead set up interactive exhibition booths simulating retail environments. These showcased RFID's critical role in product lifecycle management, inventory control, loss prevention, and smart shopping experiences. Attendees gained first-hand experience of how RFID improves operational efficiency and adds value to customer experiences.

The successful conference not only strengthened the partnership between Century Lead and Burgeon Tech, but also provided attendees with fresh digital perspectives and practical insights. Moving forward, Century Lead remains committed to driving the industry's digital revolution, creating greater business value for clients, and working with partners to unlock new drivers for profit growth.