On November 28, 2024, coinciding with Thanksgiving, the "Synergy for Excellence—Burgeon Ecosystem Partners Summit & Brand Service Conference, hosted by Burgeon Tech, concluded successfully at the Artron Radisson Hotel in Hangzhou. The event retail industry trends and digital transformation success cases, attracting leading enterprises and ecosystem partners to delve into actionable strategies for digitization, fostering a dynamic exchange of ideas.

The event retail industry trends and digital transformation success cases, attracting leading enterprises and ecosystem partners to delve into actionable strategies for digitization, fostering a dynamic exchange of ideas.

As a pioneer in retail technology, Zhang Haijun, General Manager of Century Lead, delivered a keynote titled "RFID Technology: Accelerating High-Quality Growth in Women's Wear". Drawing on case studies from top women's wear brands, Zhang highlighted how RFID serves as a strategic enabler across three dimensions:

• Supply Chain Optimization: RFID streamlines operations from factory to store, reducing inventory inaccuracies by 20% and boosting warehouse efficiency by 5x, as evidenced by collaborations with brands like UR .

• Anti-Counterfeiting & Brand Protection: High-end women's wear faces rampant counterfeit risks. RFID’s unique digital identity ensures traceability, mitigating fraud and cross-region sales issues.

• Customer-Centric Innovation: By integrating RFID, brands enhance in-store experiences.

A Call to Collaborate:
"Making Retail Innovation More Successful" is not just a slogan but a promise. Century Lead invites industry peers to jointly explore data-driven retail’s future—where every garment tells a story, and every decision is powered by precision.