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- Century Lead Attends IOTE RFID 2026 New Year Gathering
Century Lead Attends IOTE RFID 2026 New Year Gathering

Event Overview
On January 27, the IOTE RFID 2026 New Year Gathering took place in Shenzhen. Century Lead, a leading provider of RFID and digital solutions, was invited to attend. The event brought together RFID industry players, experts, and partners from around the world.

Founder's Roundtable Discussion
Zhang Haijun, founder of Century Lead, joined a roundtable titled RFID's Journey: From First Encounters to Industry Leadership. He shared insights from over a decade of experience.
He explained that traditional barcodes could no longer support item-level management and fast turnover in fashion retail. RFID solved this with contactless reading, batch automation, and adaptability to various environments.
Zhang emphasized two priorities. First, technical depth. The team focuses on fashion retail segments like apparel, footwear, and bags, developing highly adaptable RFID solutions. Second, application precision. RFID now covers inventory management, fitting room data collection, self-checkout, and loss prevention. It has helped over 100 fashion brands scale their RFID use.
He stated that RFID does more than replace manual work. It connects data across production, distribution, and sales to enable smart decision-making. This shift moves the company from tool provider to ecosystem builder.

Global Expansion Plans
Zhang announced that Century Lead will launch a global partner recruitment program in 2026. The company will use its self-developed LinkTrans RFID SaaS system and full-chain solutions to target fashion hubs in Southeast Asia, Europe, North America, South America, and the Middle East. The goal is to build local service networks and bring RFID to more international and emerging fashion brands.
About Century Lead
Century Lead was founded in 2014. The company provides integrated solutions including software, hardware, RFID tags, and full-chain digital applications. The core team has over 25 years of experience in footwear and apparel IT systems and 12 years of RFID solution expertise. To date, Century Lead has built digital solutions for more than 100 fashion footwear and apparel brands.
Headquartered in Guangzhou, Century Lead has subsidiaries in Hangzhou, Beijing, Quanzhou, and Shenzhen. It serves most overseas regions including North America, South America, Australia, Southeast Asia, the Middle East, and Africa, providing high-quality solutions and products to global fashion brands.