EP YAYING Group is a modern fashion group based in Jiaxing, Zhejiang, integrating design and R&D, manufacturing, and terminal sales. Centered on its flagship brand EP YAYING, the group operates nearly 800 premium stores nationwide. Unlike most sales-driven brands that rely on outsourced manufacturing, EP YAYING owns its intelligent factory — products flow directly from its own production lines to warehouses and stores across the country.

High-net-worth consumers pay particularly close attention to fabric origin, production processes, and quality inspection information, expecting to verify premium quality and environmental credentials through traceability. EP YAYING wanted to break down the information silos between factory, warehouse, stores, and online — making a premium brand visible, verifiable, and interactive. From the production source, it aimed to give every garment a tamper-proof digital identity that builds trust with consumers.

The Solution

Soft source tagging — balancing comfort with anti-counterfeiting traceability

RFID chips are embedded into soft wash labels and sewn in at the brand's own factory, recording identity data such as production batch, fabric origin, and quality inspection reports. The wash label is thin, soft, discreet, and difficult to remove — without affecting wearing comfort — providing each item with an anti-counterfeiting, traceability carrier that's nearly impossible to replicate.

Digitalized production — boosting manufacturing collaboration efficiency

Integrated with the MES system, the solution records process progress and inspection data in real time, making every production step traceable. Item-level data capture from the source brings the production end into EP YAYING's digital management — spanning R&D, production, and sales — reducing coding errors and missing items while providing an accurate data foundation for downstream circulation.

Digitalized circulation — efficient, precise warehouse operations

EP YAYING's products move from the factory into its own warehousing network, where RFID verifies inbound and outbound — enabling contactless batch reading with data synced and reconciled in real time. No box opening, no piece-by-piece scanning — receiving and shipping efficiency and accuracy improve significantly. Integrated with ERP, WMS, and other business systems, it provides the data backbone for omnichannel allocation.

Digitalized retail — omnichannel store and online collaboration

EP YAYING's nearly 800 stores and online sales network require unified inventory operations. Stores use RFID handheld devices for fast receiving, stocktaking, and product finding — freeing staff from tedious tasks to focus on customer service. The RFID wash label serves as an internal item-level identity carrier for the brand. Based on traceability data, the brand can show customers a product's journey, strengthening brand recognition and trust while preventing counterfeits from flowing into official channels.

Our Belief

We firmly believe that RFID brings not just "identification," but a restructuring of the industrial chain and the building of trust. When workers no longer repeatedly open boxes for verification, when store staff no longer stay up late doing stocktaking, and when managers can see the progress of every production step through data dashboards — the energy once worn down by repetitive labor ultimately returns to a focus on product refinement and consumer experience.

In an era where sustainability and compliance have become imperatives, item-level traceability also makes environmental practices and craftsmanship visibly apparent — making the brand's relationship with consumers, and with the planet, more transparent.

Our Belief

We firmly believe that RFID brings not just "identification," but a restructuring of the industrial chain and the building of trust. When workers no longer repeatedly open boxes for verification, when store staff no longer stay up late doing stocktaking, and when managers can see the progress of every production step through data dashboards — the energy once worn down by repetitive labor ultimately returns to a focus on product refinement and consumer experience.

In an era where sustainability and compliance have become imperatives, item-level traceability also makes environmental practices and craftsmanship visibly apparent — making the brand's relationship with consumers, and with the planet, more transparent.

About Century Lead: RFID Solution Experts for the Fashion Industry

Founded in 2014, Century Lead provides clients with integrated solutions spanning software, hardware, RFID tags, and end-to-end digital-intelligent applications. Our core team brings over 25 years of experience in apparel and footwear industry informatization, plus 12 years of technical application experience in apparel and footwear RFID solutions. To date, we have built digital-intelligent solution applications for over 100 fashion apparel and footwear brands.

Headquartered in Guangzhou, Century Lead has established subsidiaries in Hangzhou, Beijing, Quanzhou, and Shenzhen, with coverage extending across most overseas regions including North America, South America, Australia, Southeast Asia, the Middle East, and Africa — delivering premium solutions and products to fashion brands worldwide.